Tour Poster Analysis 3

This is a more simplistic example of a tour poster when compared to the previous two that I have analysed. This poster’s main focus is purely the band in question, Muse, and their European tour. The bulk of the image is taken up by recognizable images for the band – their brand logo across the top of the poster, then a picture showing the members of the band performing on stage. The reasoning behind this is simply that by the time of this tour, 2003, Muse were a huge brand within Europe, with three UK top 10 albums, the latter two of which were both number 1s, and several top 10 singles which had received widespread radio airplay. They were even at this stage a confirmed headline act for the following year’s Glastonbury Festival. All this meant that their name and image power was enough to sell tickets across all venues easily and quickly, without having to have much in the way of an advertising gimmick to help push their tour or announcements of support bands to aid ticket sales. The lower section of the poster is taken up by a full list of all European venues they would be playing and the corresponding dates, so that this poster could be mass produced and replicated right across the continent, saving on advertising and production costs.